9 Lessons Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your brand, discover solutions to their problems and then feel comfortable buying from you. Content is more appropriate for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, generate leads, and keep customers entertained. Gated content, such as templates and guides, also works well at this stage.

Awareness

At this point, customers are simply aware that your brand exists and the solutions you provide. This is the stage where content is designed to educate and inform potential customers about the challenges your solution addresses and also the differences from competitors.

Take note of the keywords your customers use when searching online. Keyword research can be used to find out what terms your audience uses when they search online. This will assist you in determining whether your product or service is needed. This data can then be used to develop an editorial calendar and decide the content pieces that will be targeted at those specific terms.

Producing content for this stage of the funnel will help you build brand loyalty among consumers. The more consumers learn about your brand, the more confidence they'll have in the ability of your company to solve their issues. This results in greater conversion rates, be it subscriptions to newsletters, purchases or click-throughs to your website.

A well-planned content marketing for b2b strategy can also help you close the gap in conversion at this stage. For instance, if you discover that the majority of your content is aimed at awareness but not enough is influencing buyers towards a purchase decision, you could increase your advertising budget to target keywords in the middle of the funnel.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, giving you the opportunity to show off your customer service. This could range from posting positive reviews on Twitter to promoting special offers.

You can also make use of existing content to lure buyers to the bottom of the funnel like blog posts or case studies. For example, if you write a blog post explaining why your product is better than the competition's then you can share it on social media and encourage readers to sign up to your mailing list for more information. You can also encourage conversions at this point by asking users to include your name on their social media posts after they have used your product. This will motivate other people to do the same, and help spread the word about your brand.

Then there is the consideration

A successful content marketing strategy content strategy includes the use of a variety of types of content to attract customers throughout the funnel. Brand awareness campaigns, for instance may include ads, but also blog posts and infographics addressing common concerns and objections. These content pieces can be shared via email and social media to increase organic traffic.

As buyers move through the decision-making process and begin to look for specific characteristics of products that will assist them to make a purchasing decision. This is a great time to create FAQ pages. Use tools for keyword research such as Ubersuggest, or search popular hashtags within your industry to discover questions that your customers are asking. Create answers to these questions and then put them on your content funnel map.

In this phase it is crucial to present a clear value proposition that demonstrates to potential customers what your product or service can solve their problems and earn them more money. The content should also emphasize the distinctiveness of your brand when compared to that of your competitors.

This is a straightforward stage to measure because the customer is making a decision to buy. Consider metrics like conversion rate, payment figures and click-through rates to see whether your efforts are producing results.

When consumers reach the point of advocacy your brand is becoming increasingly important to them. They will be sharing your content with their friends because they are so passionate about it. This is a great way to increase your audience. But you'll have to focus on creating content that entices people to share, instead of focusing solely on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing agency london marketing efforts. This will give you a more accurate picture of your impact.

Decision

They are looking for content at the decision-making stage that substantiates the purchase and explains how to use the product. At this point, they want to be certain that the product will solve their problem and justify the purchase. Quality content is essential at this point, such as product guides video, case studies and customer success stories. Your customers want to ask questions and receive answers from your support staff. Offering them personalized emails and round-the-clock customer support is an excellent method to please customers and encourage them to share their experience with others.

At this point you're hoping that the customer will become a brand advocate and promote your product to their colleagues and friends. To convert these advocates into raving supporters, you'll need to provide them with relevant content that can help them get the most out of your product or service. You can accomplish this by creating personalised newsletters, tutorial videos, free trial offers and loyalty programs.

After your audience has converted from leads into paying customers It's time to concentrate on retention. The conventional content marketing funnel models tend to view revenue as the conclusion of the process, however it's important to remember that consumers continue to engage with brands after they've made a purchase. For this reason, it's important to reimagine the funnel as a loop model, rather than a static structure that concludes with revenue.

While conventional content marketing funnels can aid in planning your strategy, they don't account for the complexities of the buyer journey. Reimagining the funnel of content marketing as a circular model will assist you in creating an overall strategy. By planning for each stage of the journey you'll be able develop content that will engage your audience and drive conversions. Then, you can utilize the information from these conversions to improve your strategy and ensure it's working. Ready to see the difference that this strategy can bring to your company? Contact us today to request a free content marketing guidebook!

Retention

A funnel for marketing content can be a powerful tool for helping brands plan and implement their strategy. It can also give them an understanding of the gaps in their strategy for content that need to be filled. If a company has a lot of content geared towards the public's attention but only few pieces aimed at the middle of funnel, it needs to create content specifically for this stage.

Use tools like Ahrefs, which look at the average time on a page and bounce rates of each piece to determine how specialized your content is. The more high these numbers are, the more effective your content is.

After you've put together content for the top of your funnel for marketing content It's crucial to keep it fresh and relevant. This will keep your customers engaged in your brand, its products and services. This can be accomplished by creating content that is focused on keywords, addresses questions your audience is likely to search for, and provides current information about your product or industry.

As your audience enters the MOFU stage they'll want more details about your product or service, as well as ways to solve their issues. At this stage, it's important to build trust by providing honest reviews and demonstrating the value.

In the final phase of your content marketing funnel, your audience will decide if they want to purchase. This is usually done through restricted content that requires an email address or some other type of registration to access. This content is designed to convert the awareness and engagement that you've built at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

While customer retention falls mainly into the hands of your support and sales teams, you can still be a part of the customer's experience with your brand by creating content that entices them throughout the entire content marketing funnel. This could include helpful resources, behind the scenes information, and special offers that only your audience has access to. If you can build trust among your audience, they'll serve as authentic advocates for your product and naturally help reduce your sales cycle time.